Call for Grant Application: UNWTO Inspiration Branding Challenge

Call for Grant Application: UNWTO Inspiration Branding Challenge: The 2020 UNWTO Inspiration Branding Challenge is pleased to invite key actors who are professionals and policy makers in the marketing and branding sector to submit their proposals for a campaign that will help position Africa in the limelight and also as a destination in the mind of travellers. The campaign is to create positive image of Africa as a destination for tourism that support the efforts of different countries and institutions as well as tell many positive stories about Africa and make tourism a driver of development.

The grant support is to help design an innovative and impactful branding campaign to showcase the tourism potentials of the African continent and to position it on the wish list of international tourists and travellers. Applicants with creative, innovative and original concepts are encouraged to apply for the grants.

Grant Sponsor(s): UNWTO

Grant to be taken at: Africa

Grant level: Professionals

Grant Worth: See grant benefits

Candidate Eligibility: The applicants must be from Africa.


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Grant Eligibility and Selection Criteria: To be considered for the Call for Grant Application: UNWTO Inspiration Branding Challenge, applicants are to meet the following criteria:

  • Proposals must be innovative and inspiring with a focus on Africa but eventually adaptable regionally and to individual countries.
  • Relevant in the current COVID-19 recovery context and in the medium term.
  • Integrate innovative technologies and digital tools (mobile technologies, virtual reality, IOT. Big data etc).

Equally See:

  1. 2021 Cartier Women Initiative Grants for Entrepreneurs
  2. 2020 International Student Grants at University of Toronto – Canada


Grant Benefits

  • Association with UNWTO Agenda for Africa
  • Invitation to launch the campaign with the UNWTO Secretary-General.
  • Speaking opportunity at the UNWTO General Assembly in 2021
  • Form part of the UNWTO Innovation Network
  • Potential matchmaking with partners to develop further the proposal, including investors, corporations and governments.
  • Visibility among UNWTO African Member States (Ministries of Tourism) and the global tourism sector at large.

Application Procedures for the Call for Grant Application: UNWTO Inspiration Branding Challenge


Applicants are to visit the official application website and complete the online application with relevant information and documents.

Application Deadline: 8th August, 2020

Visit the Official Website for more Details

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